About YY

YLANG-YLANG Fine Jewelry, pronounced "elong-elong," has been on the cutting edge of one-of-a-kind and designer jewelry since its inception. Like the store's namesake, a budding Philippine orchid tree, a couple's vision blossomed into a fine jewelry boutique decorated with classic interior finishes, offset by contemporary casework and artisan paintings.



In 1985, while in search of an innovative jewelry concept, Ray and Lois Morganstern discovered YLANG-YLANG in Bal-Harbour, Florida. Their mission was to bring unique fashion jewelry to Saint Louis. Eventually the store evolved from that of European fashion jewelry to fine designer jewelry crafted of diamonds, color gemstones, platinum, gold and silver.



With the help of the Morganstern's daughter Julie Ettinger, the family is passing down the crown to the next generation, making their store feel more like a second home to employees and customers. The core jewelry line is accented by an array of unique and trendy designer items, many found only in Saint Louis at YLANG-YLANG.

As the store journeys into its 29th year, Lois and Julie invite you to visit the sparkling world of YLANG-YLANG Fine Jewelry.



At YLANG-YLANG, we know each day is a blessing. How fortunate we are to have friends like you. How lucky we feel to share your special moments. Our passion is also our pleasure. We treasure the ability to give back to you, our friends and community. Our passion for giving enhances the lives of thousands of children with disabilities. YLANG-YLANG contributes to quality-of-life and comfort for special kids and their amazing families, locally and globally through various charities. Our hope for this life is that, together, we can make a difference, one that is lasting and brings beauty. “Love This Life” is our wish for you. “Love This Life” with YLANG-YLANG, and we promise it will love you back.